Does Your Site Well Communicate with Your Visitors?

Do you think that your website is effective or it is well communicating with your visitors?

Is it enough to be looks attractive, systematically organized, loads fast and provides relevant information?

It is often seen that people think that their website looks like wizard and it will attract more and more traffic, but once it not happen they got demoralize and think site can’t provide better sale but they are wrong as there are many other things also in addition to these (above stated things), for an effective communication between you and your site visitors.

Pre-survey - Who is your Target audience?

If you want that your site well communicate your message to your visitors then you must focus on your target audience. Customers are like king for your business. Think about your client’s requirements first that does your product fulfill their demand? Your prime motive should be centered on your clients. Similarly, your website should be customer-centered, in the era of Internet; every business is recognized by its website as people come in search of information on Internet then not you just your site would communicate with your visitors or customers.

Now, it becomes clear that your website plays an important role in building the name, fame and sale of your business, therefore, while designing your site you must know the purpose of its formation, or what is your prime motive, or what you want to achieve?

Importance Facts of Website Designing

Website designing plays an important role in an effective communication, like if your website contains a poor content (non- informative content), or has a poor layout, or not customized and/or not navigated properly then your viewers attention gets distracted and they will switch on to other websites.

People visit to the different websites in search of information. So, the website should be designed in such a way that it will clearly state what type of information you want to provide to your site visitors, what type of products and services you are offering to them.

Guidelines for writing good content

Here are some basic guidelines with which you can easily communicate to your site visitors that how you are going to serve or help them

1.  Try to avoid following gossips, make your sentences and paragraphs concise.
2.  Get right to the point.
3.  Try to emphasize on headlines and subheadings. Use Bold, Italic and colors etc. as people skim over text, so if your headings as well as sub headings get attention then definitely they will read the content.
4.  Avoid complex sentences, use simple and easy words, sentences.
5.  Make sure what you say exactly mean the same.
6.  Write in “active voice” instead of using “passive voice”.
7.  Write in present tense.
8.  Links that you applied to your content should reveal the same meaning.
9.  For easy reading choose best readable font like, Verdana, for a name.

How Design Communicating -

If your website is properly designed and it is informative then definitely it is well communicating to your visitors that mean you would get more visitors that might be convert into buyers by having best communication way.Fairly there are many way to design your site but if you are not looking to pay more to designer’s and also looking for best design or template for your website then site builder may help you much they are more affordable and they take complete care of your design choice.

How to measure it through Google analytic –

Google analytics is a best tool that is wonderful working to analyze website visitors and make get improvement if required. Mostly people do not use Google analytic tools as its really important while analyzing conversion rate of website.

New vs Returning visit – You can see the relative economic impact of new vs returning visitors by viewing the Ecommerce statistics and adding advanced segments for New and Returning Visitors. When you segment the report this way, you get side-by-side statistics for things like overall revenue, the number of transactions, and the average value of each transaction for each population.

New Vs Returning Vist

Conversion rate - For the selected goal n (you can have from 1 -20 goals), this metric shows the percentage of visits that resulted in a conversion to that goal.